Are your company job ads this attractive to job seekers?
Company job ads need attention
Are you a company that is hiring? Where are your online company job ads? Do you write them or do your recruiters? Do you even know what they say? When you put word out that you are looking for a skill, you should know that your company’s employment brand is on the line. Not knowing what recruiters are writing up for you and where it is displayed is simply bad branding practice.
Imagine finding out that your adverts are very poorly written, contain grammar or spelling mistakes or even incorrectly name the industry that your firm works in! This has all happened before and will continue until companies take greater control of their own online job ads.
Who writes the ads?
The first point of call is to educate those writing the adverts. It’s fine if it is your own HR or recruitment department, but simply sending off a job description to a number of recruitment agencies is dangerous. Who is to say that they will even understand what the position requires? Have you allowed them to meet you, see your company or speak to the line manager involved? The chances are that the recruiter will simply copy-paste the job description text and click “Submit” on their multi-posting ATS.
Furthermore, where is it appearing? Do you want your company job ads appearing on every job board and job aggregator? Some would say this is fine, while other companies would prefer their advert not to appear on classifieds websites. Whatever the case, you need to know where it is going to end up in the public spotlight.
Marketing must get involved
While this may seem like extra red tape, it is actually very helpful. Marketing mostly understands what people think of the company and its products or services. Adding the correct content into the company job ads will provide extra interest to job seekers viewing it. This text can then be sent to recruiters with instructions to use it (or something similar if confidentiality is important) somewhere in the published adverts.
Online and offline company job ads should be a focus point for both the recruitment and marketing divisions of the firm.
