Getting creative recruitment strategies in place is essential.
Using creative recruitment to find the best skills
Finding the right candidate to fill vacancies at your company is never a complete simple task, but it is possible to find “the one”. There are several creative recruitment tactics that can be used and that are already used by many employers in order to get the ideal candidate.
How to effectively attract potential candidates
There are a number of creative ways to recruit employees, they often involve strategy and pre-meditated moves to encourage the perfect employee.
Group interaction
A method also known as “open house strategy”, takes the recruitment process to a different level and goes beyond resume and interview process. In this process, the employer will host a group event where all the potential candidates will be invited and this will narrow down the decision.
In the open house the short-listed candidates can get a chance to interact with current staff members and the employer. By creating this will result that the employer will get to see more of the candidates than their “best interview behaviour” or what’s written on their CV or resume.
Another form of group interaction is by the third interview. The candidate may have past the first and second interview, but the third interview may be a work event. At the event the potential client also mixes with the staff and afterwards, the staff will give a vote that will either be a yes or a no for that potential candidate.
Visual and audio company advertisements
People respond easier to visual stimulation and thus making use of a video to advertise your company and the job post can work even better than a written one. Just as a YouTube video can attract potential candidates, so too can a podcast of the job in question.
Recruiting candidates from job portals
To avoid the drama of having to filter out the better-fit resume candidates from the badly suited ones, some employers make use of job portals. Job portals often allow the job seeker to upload their CV and sometimes it will be in a category more suited to their skills. An employer makes use of job search engines as it often uses software that allow job feeds to the candidates, but it also helps the employer find the right candidates.
Studying the potential employee’s behaviour outside work
Some employers get real creative by placing potential candidates outside their “comfort zones”. Most people tend to behave well in a work environment – but if an employer for instance picks up the candidate from one point to introduce them to for example a sister branch or head office, this can measure their outside behaviour.
Creative recruitment in this manner will show how the employer interacts with other staff from another branch. An even more clever way some employers are utilising is to let the driver take notes about the candidate’s behaviour during the drive to their destination. This is completely outside of a work environment and they may show their “true colours” because the driver isn’t necessarily seen as a staff member.
In conclusion, creative recruitment is an effective way to get the ideal job seeker and in many cases will also help employers get better results at the end of the day.
